From April 4th (Sat) to August 17th (Sun), "Moominvalley and Umbrella" will be held at Moominvalley Park, where about 8 umbrellas, one of the largest in Japan (according to our research as of February 29) will spread. I will do it.
For the second time this year, "Moominvalley and Umbrella", Masaru Suzuki, who designs with global brands such as marimekko, is in charge of the art director.The corridor, which is decorated with about 2 colorful umbrellas, stretches for about 1,200 meters and envelops guests with spectacular scenery.And this year's Moominvalley Park Umbrella Sky will be held in the spring version of the previous term [April 200th (Sat) -June 4th (Sun), with the theme of a world view that fuses the Moomin monogatari, Ltd. and Scandinavian textiles. ] And the late summer version [June 17th (Sat) -August 6th (Sun)], which coincides with the start of the summer solstice in Scandinavia, will be divided into two parts, and the design will be completely changed.
Please enjoy Moominvalley Park, which shows seasonal expressions, along with "Moominvalley and Umbrella".
【Overview of held】
・ Title: "Moominvalley and Umbrella"
・ Implementation period: April 4th (Sat) -June 17th (Sun) in the first half, June 6th (Sat) -August 20th (Sun) in the second half
* Umbrella replacement work period is from June 6st (Monday) to June 21th (Friday).
For more information on the eventhere
After the event, the umbrellas on display will be upcycled and reborn as new products!
Scandinavia is touted as an environmentally advanced country by making daily efforts for sustainability and eco-friendliness even at the citizen level.At Moominvalley Park in "metsä" where you can experience the Nordic world view, I sympathize with the philosophy of the Nordic countries.In order to aim for an earth-friendly initiative that can contribute to the environment even little by little at the individual company level, we will add new value such as design and ideas to the waste that would otherwise be discarded, and another new product. At Umbrella Sky, we will carry out an "upcycle" initiative that will allow you to upgrade to and reborn.
After the event, Mondo Design Co., Ltd. (Headquarters: Tokyo) develops and sells Japan's first brand "PLASTICITY" that reuses discarded vinyl umbrellas as they are to make bags. In partnership with Minato Ward, President: Yohei Horiike), the umbrella used at the event will be upcycled and reborn as a product of the company's brand "PLASTICITY".
PLASTICITY became a new brand of Mondo Design Co., Ltd., which started selling in April 2020, and all products are completely recycled vinyl umbrellas that are discarded or stored as forgotten items and then finally discarded. I will.In order to make the best use of the characteristics of the material of the umbrella such as waterproofness and maintainability, we have developed a unique processing method that presses multiple layers as it is.Furthermore, by creating a rainy look in the processing process, a product with a unique texture not found in other products has been completed.