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homeHome News List Notice regarding third-party allotment of new shares for the purpose of strengthening the content and promotion of "Moominvalley Park"
2021.04.21 Press release

Notice regarding third-party allotment of new shares for the purpose of strengthening the content and promotion of "Moominvalley Park"

Moomin Monogatari Co., Ltd. (Headquarters: Iino City, Saitama Prefecture, President: Takashi Senda, hereinafter Moomin Monogatari) is Matsuya Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Masaki Akita, listed on the First Section of the Tokyo Stock Exchange: Securities code 8237, hereinafter Matsuya, Moomin Characters Oy Ltd (hereinafter MC), R & B Licensing AB (hereinafter R & B), FinTech Global Incorporated (Headquarters: Shinagawa-ku, Tokyo, President: Nobumitsu Tamai, Listed on the Second Section of the Tokyo Stock Exchange: We will implement a third-party allocation of new shares to Securities Code 8789 (FGI) to strengthen our financial position and further strengthen the content and promotion of "Moominvalley Park" operated by Moomin Monogatari.

Future business development
Moomin Monogatari has decided to collaborate with Matsuya, who has strengths in content and promotion, in order to further enhance the appeal of "Moominvalley Park" where you can experience the world of Moomin.Matsuya is known as a department store that quickly adopted the charm of Scandinavian brands since the 1950s.There is a deep relationship with Moomin, such as the success of many Moomin exhibitions, and synergistic effects including mutual customer transfer can be expected.Matsuya has decided to dispatch management-class personnel to promote this strategy.
In mutual cooperation, based on Moomin's global strategy "One-Moomin" advocated by MC and R & B, Moomin will cooperate with Rights and Brands Co., Ltd., which collectively manages the license of "Moomin" in Japan. We will further enhance the value of the brand. MC and R & B have expressed full support for this collaboration and have great expectations for the development of the Moomin business in Japan, which is one of the important and largest markets.
In addition, FGI, the parent company of Moomin Story, also said that strengthening the cooperation between "metsä village" and "Moominvalley Park" in line with the "One-Moomin" strategy will contribute to the content and promotion of "Moominvalley Park". We will strongly support "One-Moomin".

What is "One-Moomin"?
The Moomin brand global strategy of MC and R & B.The basic concept is that various parties involved in Moomin's business can grow together while collaborating.Specifically, there is the construction of a unified CRM platform with MC and R & B at the top.

About related companies
Matsuya Co., Ltd.

A long-established department store with stores in Ginza and Asakusa that has been in business for over 150 years. Since the 1950s, we have been communicating the charm of Scandinavian brands and culture in Japan.

Moomin Characters Oy Ltd
Moomin was created by Finnish national writer and painter Tove Jansson (1914-2001).Moomin Characters is a Moomin rights management company founded in 1958 by Tove Jansson and her younger brother Lars Jansson.It is still run by the founder.
https://www.moomin.com
https://www.tovejansson.com/

R & B Licensing AB
Rights and Brands Licensing AB's main business is contract brokerage to bring Scandinavian brands and licenses to the global market, integrating more than 70 years of experience in the licensing business market with Moomin Characters and Bulls Licensing. , Established in 2016.
Headquartered in Stockform, Sweden, with offices in Helsinki, Oslo and Tokyo.In addition to being a master licensor who centrally manages Moomin licenses around the world, he also acts on behalf of popular Nordic brands, artists and writers (Tove Jansson, Stig Lindberg, etc.).
https://rightsandbrands.com/

Rights and Brands Co., Ltd.
We collectively manage licenses in Japan for the popular character "Moomin" that originated in Scandinavia (excluding translation publishing rights, theme parks, and performing arts).
https://www.rightsandbrands.co.jp/

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