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homeHome News List Friendly to the earth and people! metsä's original brand "Ethical Choice" is born!The first is the "Nando Demo" of the new Finnish material "PAPTIC".
2021/09/01 Press release

Friendly to the earth and people! metsä's original brand "Ethical Choice" is born!The first is the "Nando Demo" of the new Finnish material "PAPTIC".

Moomin Monogatari Co., Ltd. (Headquarters: Hanno City, Saitama Prefecture, President: Takashi Senda, hereinafter Moomin Monogatari) announces a new metasä brand "Ethical Choice" that takes the global environment into consideration.
As the first new brand, ITOCHU Corporation (Headquarters: Minato-ku, Tokyo, COO: Keita Ishii, hereinafter ITOCHU) has adopted a new material "PAPTIC" derived from wood from Finland. Produced the kids apron "Apron many times". It will be on sale as a set with the Moominvalley Park kids menu from Saturday, September 1th.

Original brand "Ethical Choice" that considers the global environment
Surrounded by the rich natural environment of forests and lakes, metsä is an ethical and sustainable initiative that symbolizes the global environment, people, society, regions, biodiversity and SDGs. I thought it was indispensable as an identity of.Comprehensive efforts to develop in-facility production environments, foods, products, materials, and services based on ethical and sustainable choices (selection) that do not impose a burden on the human body or the environment, not just tangible and intangible Will be accompanied by the "Ethical Choice" logo.
* The initiatives of "Ethical Choice" will be introduced on the following page in the future.
  https://metsa-hanno.com/feature/16707/

The first "Apron as many times as you want"
"Apron as many times as you want" is a new product that you can enjoy as a set by ordering the new kids menu "Kids Meal Bucket" at Moominvalley Park.We named it because we want you to use it repeatedly at home after enjoying your meal at the park.
Paptic's material "PAPTIC", which is characterized by its strength that enables reuse and its supple and gentle touch, is aimed at coexistence with nature. The world view of Tove Jansson, the author of Moominvalley Park's theme, the story of "Moomin" that expresses tolerance and diversity.Based on these two values, which have a background in Finland, which is an environmentally advanced country, we have repeatedly discussed with ITOCHU Corporation and have adopted and developed it.
The artwork uses a precious pattern designed by the author Tove himself, and will appear as "Tove's original 1st edition". Along with the three logos of "Paptic," "Ethical Choice," and "Moominvalley Park," the design of the Moominvalley friends' designs will add color to your holiday with your precious family.

The "Kids Meal Bucket" menu, which is packed with children's favorite foods, includes hamburger steak, spaghetti, bread, colorful vegetables, and today's soup.You can take out and enjoy it outdoors.The Moominhouse bucket, which is the case, is also a standard product that boasts the deep-rooted popularity of Moominvalley Park.This can also be used repeatedly.

Selling price: 1,500 yen (tax included)
Sales location:KOKEMUS 1FRestaurant Moominvalley (Muumilaakso Ruokala)
Sales start: Saturday, September 9

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