homeHome News List Friendly to the earth and people! metsä's original brand "Ethical Choice" 2nd "PAPTIC", a new material from Finland, "Nando Demo" Little My design is now available
2021.12.10 Press release

Friendly to the earth and people! metsä's original brand "Ethical Choice" 2nd "PAPTIC", a new material from Finland, "Nando Demo" Little My design is now available

Moomin Monogatari Co., Ltd. (Headquarters: Hanno City, Saitama Prefecture, President: Robert Hurst, hereinafter Moomin Monogatari) is the second of metsä's original new brand "Ethical Choice" that considers the global environment. , ITOCHU Corporation (Headquarters: Minato-ku, Tokyo, COO: Keita Ishii, hereinafter "Itochu") handles a shopping bag "PAPTIC" that uses a new material derived from wood from Finland. Produced "Shopper".It will be on sale at all shops in Moominvalley Park from December 2th (Friday), the day of the renewal opening.

2nd "Shopper many times" which became the first paper bag made of PAPTIC material in Japan
"Anytime Shopper" is a shopping bag that you can buy when shopping at Moominvalley Park.We named it because we want you to use it repeatedly in your daily life, even after you take it home as a gift for your loved ones or as a souvenir of your own.PAPTIC's material "PAPTIC", which is characterized by its strength that enables reuse and its supple and gentle touch, is aimed at coexistence with nature.Based on the values ​​of the author, Tove Jansson, who has a background in Finland, which is also an environmentally advanced country, we have repeatedly discussed with ITOCHU and led to the adoption and development.The design uses artwork that the popular character Little My has broken through the paper.This artwork was also used as a commemorative artwork for the opening of Moominvalley Park.To commemorate the shopper's debut-Grand Opening, this artwork is back at Moominvalley Park.The back side is an original design with Little My footprints and graffiti mischief.A flat string with a durable handle is used so that it can be used daily. We hope that you will be able to incorporate "Shopper as many times as you like" into your daily life items, receive power from the energetic Little My, and spend your days positively.

Photo: A signboard with limited artwork that appeared until March 2019 when it opened.

Selling price: 300 yen (tax included)
Sales location: At each shop in Moominvalley Park
Sales start: December 12th (Friday)

Original brand "Ethical Choice" that considers the global environment
Surrounded by the rich natural environment of forests and lakes, metsä is an ethical and sustainable initiative that symbolizes the global environment, people, society, regions, biodiversity and SDGs. I thought it was indispensable as an identity of.Comprehensive efforts to develop in-facility production environments, foods, products, materials, and services based on ethical and sustainable choices (selection) that are not limited to those that do not place a burden on the human body or the environment and are tangible and intangible. Will be accompanied by the "Ethical Choice" logo.

* About the "Ethical Choice" initiative

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