Total length 200m! ``Moominvalley and Umbrella'' will be held at the spectacular umbrella corridor Moominvalley Park, where approximately 1,000 umbrellas will be spread out!

Moominvalley Park, operated by Moomin Monogatari Co., Ltd. (Headquarters: Hanno City, Saitama Prefecture, President and CEO: Tadashi Obata), will be open from April 4th (Friday) to July 19th (Sunday), with a total length of 7 meters. ``Moominvalley and Umbrella'' will be held, with an umbrella corridor filling the field of view and approximately 7 umbrellas spread throughout the park.

The event ``Moominvalley and Umbrella'', which combines the world of Moomin stories and Umbrella, has become a hot topic every year due to the photogenic moments created against the backdrop of vivid scenery.5This is the second time.

Colorful umbrellas cover the approximately 200 meters overhead from Welcome Cove to the Moominvalley area, and you can't help but be dazzled by their overwhelming beauty.

Under the Umbrella Skyroad, where the early summer sunlight shines through the umbrellas and the umbrellas sway in the wind, creating colorful light art, you can enjoy a photogenic scene no matter where you take a photo. On rainy days, patterns appear on the wet ground, and you can take beautiful reflection photos.

Please enjoy the colors and fantastic space that stimulate your five senses along with the nature of Moominvalley Park.

 

■ Period:4Friday, July 19th to Sunday, July 7th Location: Moominvalley Park (Hanno City, Saitama Prefecture)
■“Moominvalley and Umbrella” event details:https://metsa-hanno.com/event/31418/

*Implementation image (when held in 2021)

 

 

[Wrapped in Moominmamma's kindness and warmth! Moominvalley friends also appear] 

This year's design concept is "Moominmamma"

When it rains, Moominmamma brings umbrellas to everyone so they don't get wet.

Along with umbrellas based on warm colors that give a sense of gentleness and warmth, there will also be colors inspired by Moominmamma's apron, roses that Moominmamma cherishes, and Moominvalley friends holding umbrellas to welcome guests. I will welcome you.

Look for Moominvalley friends holding umbrellas while being surrounded by colors.

※image

 

 

[Shops and restaurants will also be decorated with umbrella motifs! ]

Shops and restaurants will also be decorated with umbrella motifs, and the entire Moominvalley Park will be decorated with umbrella motifs.

*Implementation image

 

 

[The umbrella is reborn! At Moominvalley ParkSDGsEfforts】

After the "Moominvalley and Umbrella" event ends, the vinyl umbrellas on display will be upcycled and reborn into new products!

Monde Design Co., Ltd. (headquarters:Minato-ku, Tokyo, President and Representative Director:Yohei Horiike), a series of upcycling that upgrades the exhibited umbrellas into new products and reborn them.PLASTICITY(Plasticity)” will be implemented again this year.

* Detailed information will be updated on the official website from time to time.

 

<Monde Design Co., Ltd.>
Head office location: 〒107-0062 Minami Aoyama, Minato Ward, Tokyo5-17-12 Lion Minami Aoyama3Floor
Representative Director: Yohei Horiike
URL:https://www.mondodesign.jp/

<PLASTICITY(Plasticity)>

creatorAkiAn upcycle brand that reuses discarded vinyl umbrellas and is co-developed with Mondo Design.PLASTICITY”. In order to make the most of the characteristics of the umbrella material, such as waterproofness and ease of maintenance, a new material with a unique texture is created using a unique processing method that presses multiple layers in its original state.glass rainproduces. From the collection of vinyl umbrellas to the sewing of the final product, all the delicate work is done by hand, using the human senses, the skilled techniques of the craftsmen, and the desire to value the materials. PLASTICITY will be reborn as a product.

*The image is of last year's product.

 

<Ethical Choice(ethical choice)>

Ethical and sustainable choices that do not place a burden on the human body or the environment, not only tangible and intangible(Selection)In the comprehensive approach to the production environment, food, products, materials, and services in Moominvalley Park, developed based onEthical Choice(ethical choice)” logo will be attached.

*Ethical Choice(ethical choice)About the efforts of
https://metsa-hanno.com/feature/16707/