News
- First Anniversary Exhibition: Sebastian Masuda "KAWAIITOPIA -GO TO HEAVEN(HELL)-"-
The exhibition "KAWAIITOPIA -GO TO HEAVEN(HELL)-" by Sebastian Masuda is currently being held at the "HYPER MUSEUM HANNO" (Director: Shigeo Goto), a contemporary art museum located within "metsä Village" (Hanno City, Saitama Prefecture), a Nordic lifestyle experience facility operated by Moomin Monogatari Co., Ltd. (President: Kiyoshi Mochizuki). Collaboration menus and workshops that can be enjoyed in conjunction with the exhibition will start from April 4th (Saturday). In addition, the utopian music playing in the exhibition space was produced by RAM RIDER, a leading music producer.
Furthermore, starting today, April 1st (Wednesday), we will begin selling the "metsä Hyper Museum Outing Pass," a great value combined ticket that includes access to all Seibu Railway lines, local buses, and museum tickets.
1. Kawaii menu available only during the exhibition period
Starting April 4th, 2026 (Saturday), exhibition collaboration menus will be available at various shops within metsä Village!
KAWAIITOPIA Gelato: 1,100 yen (tax included)
Tropical gelato packed with the sweet flavors of fresh fruits like strawberries, mangoes, vanilla, and melons.
Sales location: Udekkoki, 1st floor of the Market Hall
KAWAIITOPIA Xiao Long Bao: 1,450 yen (tax included)
Encased in a vibrantly colored crust is a homemade, hand-kneaded filling, all prepared in-house. When you break open the dough, a generous amount of flavorful meat juices from the broth spill out!
Sales location: Udekkoki, 1st floor of the Market Hall
・KAWAIITOPIA crepes that you decorate yourself
Buffet prices: Adults from ¥2,600, Children (elementary school age) from ¥1,300, Toddlers (preschoolers aged 4 and older) from ¥550 (tax included)
Enjoy your own original dessert by topping crepes made with colorful batter with whipped cream, custard cream, and Scandinavian-style jams such as blueberry and lingonberry.
Sales location: Viking Hall 2nd floor "LAGOM"
2. A coloring experience program featuring works by Sebastian Masuda: "PAINT IT COLORFUL."
We have prepared designs that can be enjoyed by everyone from young children to adults, including "Colorful Rebellion -More is More-" which is also on display at this exhibition, and the stuffed animals that appear in the works. Use the vivid colors of the special edition colored pencil set "20/500 COLORED PENCILS" selected by Sebastian Masuda to create your own cuteness.
Period: March 2026, 4 (Sat) - May 4, 8 (Sun)
Time: 10: 00 to 16: 30
Location: Hyper Museum Hannō Lobby (Free Area)
Conditions: ・Coloring experience is limited to one coloring page per person.
We will confirm that the coloring sheet has been colored.
*Participation is free
3. Music producer RAM RIDER will enhance the exhibition's worldview with sound.
The music played at the exhibition was composed by RAM RIDER, a leading music producer who also participated as a composer in the closing ceremony of the Tokyo 2020 Paralympics. Having previously collaborated on numerous pieces with Sebastian Masuda, including "KAWAII MONSTER LAND," he has provided original music for KAWAIITOPIA. In this exhibition themed around a kawaii utopia, his music creates a special soundscape full of a sense of weightlessness.
4. No waiting in line, no losing your ticket. The "Odekake Pass" lets you travel and visit museums smartly with just your smartphone. All Seibu Line trains, bus routes, and museum tickets are all included in one pass!
A special ticket, the "metsä Hyper Museum Outing Pass (Digital)," has been launched. This great value ticket includes unlimited rides on all Seibu lines for one day, a round-trip bus ticket between Hannō Station North Exit and metsä, and an admission ticket to the Hyper Museum Hannō.
Sales period: From April 1, 2026 (Wednesday) 10:00 (year-round)
*Advance tickets go on sale one month prior to the trip and are valid only on the day of departure.
Sales location: EMot Online Tickets https://www.seiburailway.jp/railway/ticket/specialticket/metsa-hypermuseum_digital/
Ticket prices: Adults 2,700 yen, Junior and Senior High School Students 2,200 yen, Children 1,300 yen (tax included)
Ticket contents: ① Unlimited rides on all Seibu lines (excluding the Tamagawa Line) for one day.
②One round trip bus ride between Hanno Station North Exit and Metsä
③ Hyper Museum Hannō Admission Ticket
*On days the museum is closed, the coupon can be used as a substitute for a coupon that can be used at metsä (1,000 yen for adults, 500 yen for junior high, high school, and children).
*The coupon includes a 100 yen system usage fee for metsä's gift tickets.
Details:https://www.seiburailway.jp/railway/ticket/specialticket/metsa-hypermuseum_digital/
HYPER MUSEUM HANNO - Through art, combining Scandinavia and Japan, nature and digital, to become an even more culturally diverse city -
Metsä aims to enrich people's lives through the experience of the Nordic lifestyle, and their new-age proposal is to provide an experience that fuses nature and digital through art. The director of this new-age contemporary art museum, which will open on Saturday, March 1, 2025, and combines "nature and digital" and "character art," will be Shigeo Goto, a professor at Kyoto University of Arts who is known for producing art exhibitions such as those of photographer Kishin Shinoyama.
In addition to the indoor art installations, you can also look forward to the contrast between the outdoor art installations that will be held at Metsä, making use of the rich natural environment of the forest and lake.
Official site:https://metsa-hanno.com/hypermuseumhanno/ Official Instagram:@hypermuseumhanno
[1st Anniversary Exhibition] Sebastian Masuda "KAWAIITOPIA -GO TO HEAVEN(HELL)-"
Sebastian Masuda is a leading figure in the Japanese pop culture genre "KAWAII," with fans worldwide. Currently based in both New York and Tokyo, he has been involved in theater and contemporary art since the early 1990s. He held a solo exhibition in New York in 2014 and has since participated in numerous exhibitions at art spaces, museums, and international art festivals both in Japan and abroad, earning him critical acclaim. Inspired by his vibrant color sense, he opened the shop "6%DOKIDOKI" in Harajuku in 1995 as a platform for his own expression. Since then, he has expanded his creative horizons to include fashion, entertainment, and product development. His exceptional talents include designing the music video for Kyary Pamyu Pamyu's debut, directing her live performances, and producing the Harajuku "KAWAII MONSTER CAFE," helping to raise awareness of "KAWAII" around the world.
This exhibition is his first large-scale exhibition in five years, and is being held at a special time, marking the 30th anniversary of the opening of his Harajuku base, 6%DOKIDOKI.
This 1st-anniversary exhibition features "KAWAII-CORE ISLAND," a pink KAWAII sanctuary floating on Lake Miyazawa, and a giant tower, "Polychromatic Skin -Gender Tower-," at the entrance. Inside, visitors can experience "The Seven KAWAII Hells," a journey through Sebastian Masuda's formative experiences—an immersive experience where one encounters the heart of KAWAII after overcoming internal conflicts. The exhibition also includes a limited-time pop-up shop selling KAWAII goods and a photo booth.
Exhibition overview
Title: [1st Anniversary Exhibition] Sebastian Masuda "KAWAIITOPIA -GO TO HEAVEN(HELL)-"
Period: June 2026th (Sat) -July 3th (Sun), 14
Opening hours: 10:00-17:00 (last admission 30 minutes before closing)
Price:
<Advance tickets> Adults 1,000 yen, Children (ages 4 to high school students) 500 yen
<On the day> Adults 1,200 yen, Children (ages 4 to high school) 700 yen
Sales site: Please check each ticket site for details.
Aso View! https://www.asoview.com/channel/ticket/6UpKVvgDWW/ticket0000048520/
ArtSticker https://artsticker.app/events/119363
Low-key https://l-tike.com/event/mevent/?mid=777064
Seven ticket https://7ticket.jp/sc/fmox
*Same-day tickets are sold at the museum ticket booth (sales hours: 10:00-16:30)
Special Program: Landing Tour of "KAWAII-CORE ISLAND"
Duration: Approximately 30 minutes *Includes boat travel and landing observation time (approximately 10 minutes)
Operating hours: 11:00 AM - 17:00 PM (Last departure at 16:30 PM)
Sales price: 1,500 yen/person
Sales location: Benebuoklaus (Boat rental reception)
*Only available for purchase on the day, please come to the boat rental reception 20 minutes before departure.
*Operations will be suspended in the event of strong winds or rain.
*Other boat tours will be operated in accordance with the terms and conditions of use.
Sponsored by: Hanno City, Hanno City Board of Education, FM NACK5 Co., Ltd., Saitama Television Co., Ltd.
Cooperation: Sign Artec Co., Ltd.
<Masuda Sebastian Profile>
Born in 1970, currently living in New York. Based in Harajuku, Tokyo since 1995, he has produced works that transcend the boundaries of art, fashion, and entertainment, using a consistent and unique sense of color. He has helped bring Kawaii culture to the world, including through his work on the art direction for Kyary Pamyu Pamyu's music video "PONPONPON" and producing KAWAII MONSTER CAFE. He continues to create using all the phenomena that exist in the world as materials. He was a Cultural Envoy for the Agency for Cultural Affairs in 2017, a Visiting Researcher at New York University in 2018, and one of Newsweek Japan's 100 Most Respected Japanese People in 2019.
https://sebastianmasuda.com/
