"Moominvalley and Umbrella", one of the largest in Japan with about 1,200 umbrellas *, will be held in spring and summer at Moominvalley Park, which is surrounded by abundant nature!
For the second time this year, "Moominvalley and Umbrella", Masaru Suzuki, who designs with global brands such as marimekko, is in charge of the art director.The corridor, which is decorated with about 2 colorful umbrellas, stretches for about 1,200 meters and envelops guests with spectacular scenery.And this year's Moominvalley Park Umbrella Sky will be held in the spring version of the first half and the summer version of the second half, which coincides with the start of the summer solstice in Scandinavia, with the theme of a world view that combines the story of Moomin and textiles in Scandinavia. We will divide it into two parts and develop it with a completely different design. Please enjoy Moominvalley Park, which shows seasonal expressions, along with "Moominvalley and Umbrella".
* According to our research as of February 2021
|Event Dates||XNUM X Month X NUM X Day (Sat)-X NUM X Month X NUM X Day
・ First term: April 4th (Sat) -June 17th (Sun)
・ Late: June 6th (Sat) -August 26th (Sun)
* Umbrella replacement period will be from June 6st (Monday) to 21th (Friday).
Scandinavia is touted as an environmentally advanced country by making daily efforts for sustainability and eco-friendliness even at the citizen level.At Moominvalley Park in metsä, where you can experience the Nordic world, I sympathize with the ideas of the Nordic countries.In order to aim for an earth-friendly initiative that can contribute to the environment even little by little at the individual company level, we will add new value such as design and ideas to the waste that would otherwise be discarded, and another new product. At Umbrella Sky, we will carry out an "upcycle" initiative that will allow you to upgrade to and reborn.
After the event, Mondo Design Co., Ltd. (Headquarters: Tokyo) develops and sells Japan's first brand "PLASTICITY" that reuses discarded vinyl umbrellas as they are to make bags. In partnership with Minato-ku, President: Yohei Horiike), the umbrella used at the event will be upcycled and reborn as a product of the brand PLASTICITY developed by the company.
PLASTICITY became a new brand of Mondo Design Co., Ltd., which started selling in April 2020, and all products are completely recycled vinyl umbrellas that are discarded or stored as forgotten items and then finally discarded. I will.In order to make the best use of the characteristics of the material of the umbrella such as waterproofness and maintainability, we have developed a unique processing method that presses multiple layers as it is.Furthermore, by creating a rainy look in the processing process, a product with a unique texture not found in other products has been completed.