HANNO CITY, SAITAMA PREFECTURE, JAPAN

[Extension! ] Forests, lakes, umbrellas.

At metsä village, we will hold "Forests, Lakes, Umbrellas" with about 800 colorful umbrellas against the backdrop of lush trees.
"Umbrella Sky" started in 2012 as part of an art festival in the small Portuguese town of Agueda.The sight of an umbrella filling up overhead attracts many people.Masaru Suzuki, who designs for the third time this year, "Forests, Lakes, Umbrellas," with global brands such as marimekko, is in charge of the art director. In the lush green location of "metsä village", the colorful umbrella sky over about 3m creates an extraordinary space.Enjoy a colorful and dramatic experience of beautiful nature and umbrellas.

Date

June 6th (Sat) -Maximum September 12th (Sun)
* The exhibition may end earlier depending on the weather and other conditions.

Place

metsä thie

Attention point

Masaru Suzuki / profile

Textile designer. Established Unpiat Co., Ltd. in 2002. Since 2004, he has presided over the fabric brand OTTAIPNU.In addition to his own brand, he has released works from various domestic and foreign manufacturers and brands such as Marimekko, Moomin, Uniqlo, Camper, Familia, and Zoff. In 2015, he won the 35th Newspaper Advertising Award for the "Toyama Moyo Project," which expresses the charm of Toyama with a pattern design. In 2016, he won the Milan Design Award 2016 “BEST ENGAGEMENT by IED” at Milan Design Week 2016 held in Milan.Published a collection of works "Masaru Suzuki Textiles" from Seibundo Shinkosha. In 2017, the exhibition "Masaru Suzuki Textile Exhibition" was held at Mitsubishi Estate Artium.Professor, Department of Design, Faculty of Art and Design, Tokyo Zokei University.
【comment】
This year too, the metsä village umbrella sky "Forests, Lakes, Umbrellas" will begin.This year, the road, which is about 100 meters from the entrance to the lake, is developed in a dynamic curve, and it is designed to give a feeling that something will start.As you move forward, the color of the umbrella above you will change, which will make you feel excited in this rainy season.Please come to metsä village to enjoy the umbrella sky even in the season when the rainy season is over and the fresh green is dazzling.

Efforts of the "metsä" SDGs

After the event, the umbrellas on display will be upcycled and reborn as new products.Scandinavia is touted as an environmentally advanced country by making daily efforts for sustainability and eco-friendliness even at the citizen level.Even in metsä, where you can experience the Nordic world view, I sympathize with the ideas that the Nordic countries are aiming for.In order to aim for an earth-friendly initiative that can contribute to the environment even little by little at the individual company level, we will add new value such as design and ideas to the waste that would otherwise be discarded, and another new product. At Umbrella Sky, we will carry out an "upcycle" initiative that will allow you to upgrade to and reborn.
After the event, Mondo Design Co., Ltd. (Headquarters: Tokyo) develops and sells Japan's first brand "PLASTICITY" that reuses discarded vinyl umbrellas as they are to make bags. In partnership with Minato Ward, President: Yohei Horiike), the umbrella used at the event will be upcycled and reborn as a product of the company's brand "PLASTICITY".

About PLASTICITY

PLASTICITY was founded by creator Akiki Saito, and became a brand jointly developed by Mr. Saito and Mondo Design Co., Ltd. from April 2020, and all products are discarded or stored as forgotten items and then finally discarded. We recycle all the vinyl umbrellas that are stored.In order to make the best use of the characteristics of the material of the umbrella such as waterproofness and maintainability, we have developed a unique processing method that presses multiple layers as it is.Furthermore, by creating a rainy look in the processing process, a product with a unique texture not found in other products has been completed.