menu

homeHome Ethical Choice

Original brand "Ethical Choice" that is kind to the earth and people

The brand was born because of metsä, which is surrounded by the rich natural environment of forests and lakes.We believe that ethical and sustainable efforts that symbolize the global environment, people, society, regions, biodiversity and SDGs are indispensable for the identity of the facility.

Comprehensive efforts to develop in-facility production environments, foods, products, materials, and services based on ethical and sustainable choices (selection) that do not impose a burden on the human body or the environment, not just tangible and intangible Will be accompanied by the "Ethical Choice" logo.

"Shopper as many times as you want"

"Anytime Shopper" is a shopping bag that you can buy when shopping at Moominvalley Park.We named it because we want you to use it repeatedly in your daily life, even after you take it home as a gift for your loved ones or as a souvenir of your own.

-Paptic's material "PAPTIC", which is characterized by its strength that enables reuse, its supple and gentle touch, and its coexistence with nature.
・ Values ​​with Finland as the background, which is the home country of the author Tove Jansson and is also an environmentally advanced country.

Based on the above, we have been in discussions with ITOCHU Corporation and have been hired and developed.

The design uses artwork that the popular character Little My breaks through the paper.This artwork was also used as a commemorative artwork for the opening of Moominvalley Park.To commemorate the shopper's debut-Grand Opening, this artwork is back at Moominvalley Park.

Photo: A signboard with limited artwork that appeared until March 2019 when it opened.

The back side is an original design with Little My footprints and graffiti mischief.A flat string with a durable handle is used so that it can be used daily. We hope that you will be able to incorporate "Shopper as many times as you like" into your daily life items, receive power from the energetic Little My, and spend your days positively.

Selling price: 300 yen (tax included)
Sales location: Moominvalley ParkEach shopAt
Sales start: December 12th (Friday)

"Apron as many times as you want"

"Apron as many times as you want" is a new product that you can enjoy as a set by ordering the new kids menu "Kids Meal Bucket" at Moominvalley Park.We named it because we want you to use it repeatedly at home after enjoying your meal at the park.

-Paptic's material "PAPTIC", which is characterized by its strength that enables reuse, its supple and gentle touch, and its coexistence with nature.
・ The world view of the author Tove Jansson, who created the story of "Moomin", which is the theme of Moominvalley Park and expresses forgiveness and diversity.

Based on these two values, which have a background in Finland, which is an environmentally advanced country, we have repeatedly discussed with ITOCHU Corporation and have adopted and developed it.

The artwork uses a precious pattern designed by the author Tove himself, and will appear as "Tove's original 1st edition".

・ Paptic
・ Ethical Choice
・ Moominvalley Park

Along with the above three logos, the design of the design of the Moominvalley friends who spend their time in their own way will add color to the holiday time when you spend time with your important family.

The "Kids Meal Bucket" menu, which is packed with children's favorite foods, includes hamburger steak, spaghetti, bread, colorful vegetables, and today's soup.You can take out and enjoy it outdoors.The Moominhouse bucket, which is the case, is also a standard product that boasts the deep-rooted popularity of Moominvalley Park.This can also be used repeatedly.

Selling price: 1,500 yen (tax included)
Sales location: KOKEMUS 1F Restaurant Moominvalley (Muumilaakso Ruokala)
Sales start: Saturday, September 9

HOME FAQ Language