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Moominvalley and Umbrella

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Ride the imagination balloon and fly anywhere.

METSA UMBRELLA SKY DESIGN PROJECT 2022

Moominvalley and Umbrella

2022.4.27 WED-7.3SUN

This is the third time this year!
Welcome to Japan's largest umbrella sky with about 1,200 umbrellas

The design theme is based on Moomin's original picture book "Mysterious Journey to Moominvalley"


Feel happy and hope
Umbrella sky

The colorful umbrella sky
For vitamin charge in the heart
The balloon flying in the sky is a symbol of freedom and dreams

UMBRELLA SKY DESIGN PROJECT 2022

Friends from the picture book "Moominvalley's Mysterious Journey" are here!

The beginning of the colorful umbrella corridor of about 200 meters is the popular character Little My.Moominvalley's friends welcome you with some balloon accents and colorful rainbow-patterned umbrellas.
Don't forget the nebosuke cat, the main character of Susanna, the girl who is the main character!
If you walk under the umbrella sky in the mood of Susanna,
I'm sure you too will be the main character in the story.

Design motif picture book "Mysterious Journey to Moominvalley"

A picture book featuring beautiful watercolors, in which a young girl, Susanna, begins her journey to Moominvalley wearing mysterious glasses spread out in the field.As Susanna travels, she rides a close-knit balloon down to Moominvalley when she's approaching.At the end of the story, the beautiful Moominvalley, peaceful and safe, welcomes the Moomins.

[Holding a story-telling event]Click here for the schedule

EVENTS CONTETS MAP

map

Umbrella area

Umbrella area

Umbrella sky

Limited menu

Limited menu

"Lettula Lounge"
Umbrella sky soda

Limited goods

Limited goods

Kokemus "Main Shop Moominvalley"
Event related goods

Moominvalley area

Moominvalley area

Rainy day limited greeting

Giant diorama

Giant diorama

Kokemus 3rd floor ⇒ 2nd floor "Moominvalley diorama"
Let's find the main character girl "Susanna"

Original photo spot

Original photo spot

Kokemus 3rd floor "Nature of Moominvalley"
A photo spot that reproduces a scene from a picture book!

workshop

workshop

Kokemus "Main Shop Moominvalley"
Original badge workshop

Library where you can read the original

Library where you can read the original

Kokemus 2nd floor "Library Cafe"
A library of original books

EVENTS CONTETS MAP

  • Umbrella area
  • Limited menu
  • Limited goods
  • Moominvalley area
  • Giant diorama
  • Original photo spot
  • workshop
  • Library where you can read the original
Let's enjoy the rainy season!

On rainy days during the period
Moominvalley friends
Welcome in a raincoat

SEASONAL SELECTION

Goods related to "Moominvalley and Umbrella"

SPECIAL GOODS

Rainbow cotton candy

SPECIAL GOODS

Rainbow cotton candy

A rare rainbow-colored 7-color cotton candy in collaboration with the rainbow-patterned "Umbrella Sky".The raw material is domestic sugar, and it has an excellent shelf life in a high-density airtight container (after manufacturing, the taste is about 180 days).

■ Sales period: April 4th (Wednesday) -July 27th (holiday / Monday) * Ends as soon as it runs out
■ Sales price: 1,500 yen (tax included)
■ Sales location: KOKEMUS 1F "Main Shop Moominvalley", Welcome cove "Beginning shop"

※The image is an image.

A mysterious trip to Moominvalley

A mysterious trip to Moominvalley

Goods related to Moomin's original picture book "The Dangerous Journey", which became the design motif of this year's "Moominvalley and Umbrella".

  1. Puzzle 1000 pieces (Moomin / The Dangerous Journey) 3,300 yen (tax included)
  2. Puzzle Compact Piece 1000 Pieces (Moomin / The Dangerous Journey) 2,420 yen (tax included)
  3. Pouch (The Dangerous Journey) 4,730 yen (tax included)
  4. Sorry-oo Mini Plush Toy (MOOMIN SORRY-OO BEANIE) 3,080 yen (tax included)
  5. Tray L size (The Dangerous Journey) 6,600 yen (tax included)
  6. Tray S size (The Dangerous Journey) 3,740 yen (tax included)

■ Sales location: KOKEMUS 1F "Main Shop Moominvalley"
■ Sales period: -July 7 (holiday / Monday) * Ends as soon as it runs out

Goods to enjoy a rainy day

Goods to enjoy a rainy day

Moominvalley Park original rain goods that will surely make rainy days fun

  1. Long umbrella (lease pattern) 2,750 yen (tax included)
  2. Rain poncho
    ① (Size: Free) Black / Red / Blue 500 yen (tax included)
    ② (Size: 130cm) Black / Red / Blue 300 yen (tax included)
  3. A long umbrella whose pattern emerges in the rain (size: L / M) 2,200 yen (tax included)
  4. Umbrella (size: 45 cm) Black / Red / Blue 800 yen (tax included)
  5. Umbrella (size: 65 cm) Black / Red / Blue 1,000 yen (tax included)

■ Sales location: KOKEMUS 1F "Main Shop Moominvalley", Welcome cove "Beginning shop"
■ Sales period: -July 7 (holiday / Monday) * Ends as soon as it runs out

SPECIAL MENU

"Umbrella Sky Soda"

SPECIAL MENU

"Umbrella Sky Soda"

Limited menu "Umbrella Sky Soda" to further enjoy Umbrella Sky A green apple-flavored soda with two layers of cool green and blue jelly. Comes with Little My's special muddler.

■ Sales location: Lettula Lounge
■ Sales price: 900 yen (tax included)
■ Sales period: -July 7 (holiday / Monday)

WORKSHOPS

Making original badges for "Moominvalley and Umbrella"

WORKSHOPS

Making original badges for "Moominvalley and Umbrella"

It is a badge that can be easily made by children and adults, which are popular in workshops. An artwork design limited to "Moominvalley and Umbrella" will be released.

■ Sales period: -July 7 (holiday / Monday) * Ends as soon as it runs out
■ Sales location: KOKEMUS 1F "Main Shop Moominvalley"
■ Sales price: 500 yen (tax included)

[Limited quantity] Balloon mobile made with paper craft

[Limited quantity] With paper craft
Making balloon mobiles

Making mobiles with the image of the balloon art that appears in Umbrella Sky.Pre-cut paper is layered so even small children can make it.Take a balloon ride and embark on a Moominvalley journey!

■ Date: Saturday, July 7nd, Sunday, July 2rd
■ Holding time: ① 13:00 times ② 15:00 times ③ 16:15 times
 (Capacity 8 people each time, time required about 45 minutes)
■ Application reception: KOKEMUS Main Shop Moominvalley (10: 00-first-come-first-served basis)
■ Venue: KOKEMUS Main Shop Moominvalley Kids Space
■ Sales price: 2,200 yen (tax included)

Read aloud "Mysterious Journey to Moominvalley"

"Mysterious Journey to Moominvalley"
Storytelling

Held a storytelling of the story of the original picture book "Moominvalley's Mysterious Journey" (written by Tove Jansson / Kodansha), which became the motif of the umbrella sky.
Why don't you feel the sound of the original, the feeling of words, the richness and fun of expression from the story by the versatile author Tove?

■ Dates: June 6th (Sun), June 5th (Sun), June 6th (Sun),
June 6th (Sun), July 26rd (Sun), July 7th (Sun)
■ Holding time: 15: 00 ~
■ Venue: KOKEMUS XNUMXF Kids Space
■ Participation fee: Free * Capacity 40 people, information will be provided on a first-come, first-served basis. (Including standing)

Instagram
Photo contest held

With the background of "Moominvalley and Umbrella", which is one of the largest in Japan and has about 1,200 umbrellas, please post a photo of a wonderful moment that only you found on Instagram with the hashtag "#Umbrella Photocon 2022".

The details are this

UPCYCLE PROJECT

Initiatives for SDGs

After the event, the umbrellas on display were upcycled and
Reborn as a new product!

Continuing from last year, we are implementing an "upcycling" initiative to upgrade the exhibited umbrella, which would otherwise be thrown away, to another new product and reborn it.
After the event, the umbrella exhibited was reborn as a product of the brand "PLASTICITY" sold by Mondo Design Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Yohei Horiike). increase.
The colorful tote bags made by domestic craftsmen are very popular last year as they are made of unique materials with different facial expressions and textures.It is a one-of-a-kind item that makes you happy just by holding it.

ART DIRECTOR

Umbrella Sky Art Director

Umbrella sky season has come to Moominvalley Park again this year.This time, the umbrella sky with the motif of the picture book "Mysterious Journey to Moominvalley" is developed, and it is structured to express the story of traveling to Moominvalley where flowers bloom on a balloon.Walking under the umbrella while finding balloons and characters is waiting for a colorful umbrella space where flowers are in full bloom.Please come and see the Umbrella Sky, which is linked to the Moomin monogatari, Ltd. and can only be seen in this place.

Masaru Suzuki profile
Textile designer. Established Unpiat Co., Ltd. in 2002. Since 2004, he has presided over the fabric brand OTTAIPNU.In addition to his own brand, he has released works from various domestic and foreign manufacturers and brands such as Marimekko, Moomin, Uniqlo, Camper, Familia and Zoff. In 2015, he won the 35th Newspaper Advertising Award for the "Toyama Moyo Project", which expresses the charm of Toyama with a pattern design. In 2016, he won the Milan Design Award 2016 “BEST ENGAGEMENT by IED” at Milan Design Week 2016 in Milan.He published his work collection "Masaru Suzuki Textiles" from Seibundo Shinkosha. 2017 Held the exhibition "Masaru Suzuki's Textile Exhibition" at Mitsubishi Jisho Artium.He is a professor at the Department of Design, Faculty of Art and Design, Tokyo Zokei University.

metsa

Held at the same time at metsä village!

During the event, we will sell textile brand products designed by Masaru Suzuki, art director of Umbrella Sky.

■ Sales period: April 4th (Wednesday) -May 27th (Sunday)
■ Sales location: metsä hall in metsä village
* Detailed information will be updated on the official website from time to time.